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The latest company news and official press releases for upcoming projects and partnerships.

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Featured Press

Awarded by Time for the best Inventions of the year

In May 2021, after 3 years in development, Flawless was unveiled to an incredible global reaction – gaining over 10 billion views.

Awarded by Time for the best Inventions of the yearRead more
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Press Release book of solutions_featured

31st May, 2024

Flawless, XYZ Films, and Tea Shop Productions Acquire English Speaking Distribution Rights to Michel Gondry’s Directors’ Fortnight title ‘The Book of Solutions’ 

With a bold departure from its traditional advertising, this disruptive campaign cements Wilkinson Sword's role as the ultimate challenger brand.
Press Article Creative Review

29th May, 2024

Wilkinson Sword introduces The Blade Master

The new campaign from ad agency Pablo is powered by our AI and features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand.
Press Article 7

28th May, 2024

Michel Gondry’s ‘The Book Of Solutions’ Acquired In English-Language Territories By AI Firm Flawless

Distributor-financier XYZ Films and producer Tea Shop Productions have worked with us to acquire Michel Gondry’s 2023 Cannes Directors’ Fortnight movie The Book Of Solutions for all English-speaking territories.
Press Article 1

22nd May, 2024

Hollywood at a Crossroads: “Everyone Is Using AI, But They Are Scared to Admit It”

Despite the recent labor actions to combat it, Hollywood has already started using artificial intelligence, presenting the industry with the existential threat that many predicted.
Press Release Screenshot 2024-05-22 at 10.40.05

22nd May, 2024

Pablo Establishes Wilkinson Sword as “The Blade Masters” in Comedic Debut Campaign

With a bold departure from its traditional advertising, this disruptive campaign cements Wilkinson Sword's role as the ultimate challenger brand.
Press Article 6

20th May, 2024

Lip-Sync Dubbing Beta Tests Begin In Hollywood

Lip-sync dubbing for content localization is a compelling early use case of generative AI that is gaining traction now among studios.
Press Article Gizmodo

20th May, 2024

Using AI for Visual Dubbing

Flawless is using AI technology to visually redub performances for different languages, avoid costly reshoots and censoring for rating systems.
Press Article The Wrap

20th May, 2024

For Voice Actors, the Race Against AI Has Already Begun

Dubbing by machine for foreign-language entertainment is here; producers are fighting to build a new normal that doesn’t leave actors behind.
Press Article The Information

20th May, 2024

The Sora Saga Has Only Just Started

A tiny sneak preview of OpenAI's groundbreaking video tool has sent shockwaves across countless industries. Here's how Sora is already changing everything from Hollywood to video games and Madison Avenue.
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